Anything You Want

Overview

A memoir documenting Sivers’ journey building and selling CD Baby for $22 million, featuring unconventional entrepreneurial wisdom.

Key Themes

Follow Your Own Path

• Pursue authentic interests rather than external expectations
• Build your own unique direction instead of copying others
• Avoid distractions that create lasting regrets

The Essence of Business

“Business is about making dreams come true for yourself and others, not just about making money”

• Companies can simultaneously improve the world and benefit their founders
• Limited initial capital can actually facilitate helping others

Running Your Business

• Design operations so the business functions without your constant involvement
• Treat your company as your own rule-making system
• Notice what genuinely fascinates you daily
• Growth emerges through incremental refinement
• Selective focus through strategic rejection
• Customer satisfaction takes priority
• Avoid dependency on a small number of major clients

Vision and Authenticity

• Long-term planning isn’t necessary; concentrate on present actions
• Identify your genuine values rather than adopting others’ priorities
• Structure finances so you’re not desperate for income
• Communicate clearly in every interaction
• Maintain distinctiveness; resist corporate conformity
• Monitor what energizes versus depletes you
• Prioritize personal integrity over external validation