What I'm Doing Now

I'm actively advising early-stage startups on growth strategy and PLG. Currently focused on helping founders understand activation metrics and building sustainable growth engines.

Projects

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  Growth playbooks for SaaS founders

  Building growth playbooks for SaaS founders focused on improving onboarding and activation
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  Publishing on product growth

  Publishing content on product growth, data-driven decision making, and experimentation frameworks
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  User psychology research

  Researching the intersection of user psychology and product design for better activation outcomes

Learning

Diving deeper into behavioral economics and how psychological principles apply to product onboarding.