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Services

Flightdeck partners with ambitious startups to solve common growth challenges. We combine strategic thinking with practical execution to help startups build experiences that delight users and drive clear growth outcomes.

Growth Strategy

Stop guessing what to build next. I create data-driven growth strategies and roadmaps that prioritize the highest-impact initiatives for your stage, business model, and market position.

INCLUDES:
  • Growth opportunity mapping
  • Experiment prioritization framework
  • North Star metric definition
  • OKR setting & tracking

Conversion Rate Optimization

Optimize your funnel and user experience to maximize conversion rates and revenue per user. I analyze drop-off points and design targeted experiments to move the metrics that matter.

INCLUDES:
  • Funnel audit & analysis
  • Landing page & onboarding optimization
  • A/B testing & multivariate experiments
  • Revenue per user improvement

Product-Led Growth

Build a product-led growth engine that drives sustainable, scalable growth. I help you identify friction points, optimize onboarding, and create self-serve experiences that convert and retain users.

INCLUDES:
  • PLG readiness assessment
  • Self-serve funnel optimization
  • Pricing & packaging strategy
  • Product virality & network effects

Data & Experimentation

Build a culture of experimentation. I help teams design rigorous experiments, avoid common pitfalls, and implement the frameworks needed to make data-informed decisions that compound over time.

INCLUDES:
  • Experiment design & analysis
  • Statistical rigor & sample sizing
  • Testing infrastructure setup
  • Experimentation culture building

Lifecycle Marketing

Design and execute marketing strategies that engage users throughout their entire journey — from first touch to power user. Keep the right users active and bring the right ones back.

INCLUDES:
  • Email & in-app campaign strategy
  • User segmentation & targeting
  • Retention & re-engagement programs
  • Onboarding sequence optimization

Growth Team Coaching

Empower your growth team with the coaching, best practices, and frameworks they need for sustained success. I work directly with your team to raise the quality and velocity of their work.

INCLUDES:
  • Growth process & frameworks
  • Experiment velocity improvement
  • Team structure & hiring guidance
  • Best practices & tooling reviews

Let's Work Together

Whether you need a one-time strategy session or ongoing advisory support, I'd love to hear about what you're building.

Get in touch